Gillette has released a nearly 2-minute ad to address the idea of 'toxic masculinity' in the #MeToo age. But rather than focusing exclusively on a negative, shaming note like so many other attempts, this Gillette ad smartly transitions and frames the #MeToo movement as a chance for men to be better while still being men.
Curiously, most of the comments on YouTube were negative which actually seems to reinforce the need for an examination of the kind of angry, defensive responses that come when these discussions pop up.
Just be decent to each other. Why is that so hard?