Godiva Is Closing All Of Its U.S. Locations!

The coronavirus pandemic has affected so many businesses and the latest business being affected is Godiva chocolate. The Belgian chocolate company announced that it sell or close all of its 128 North American locations within the next few months. Godiva said the reason for the store closures is because of the drop in demand for in-person shopping at its brick-and-mortar stores during the pandemic. CEO Nurtac Afridi said in a written statement that the company has “always been focused on what our consumers need and how they want to experience our brand, which is why we have made this decision.” Many of the Godiva stores will remain open through Valentine's Day, but some locations will close as early as February 15th.

What do you think about Godiva closing all of its locations?

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