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If you're a beer drinker, we have some sad news for you. Molson Coors announced that it will discontinue some of its economy brand beer as part of a company-wide effort to “premiumize” its higher-end offerings. CEO Gavin Hattersley said in a Molson Coors blog post,
“This will improve our supply chain flexibility for our more profitable priority brands, enhance our innovation efforts, enable us to better focus resources and ensure dependable and on-time shipments to our distributors."
Hattersley said Molson Coors planned to discontinue a total of around 100 of its items and SKUs, but didn't specify which items or varieties of each brand. At least 11 national and regional brands would be retired including: Hamm’s Special Light, Henry Weinhard’s Private Reserve, Icehouse Edge, Keylightful, Keystone Ice, Magnum, Mickey’s Ice, Miller High Life Light, Milwaukee’s Best Premium, Olde English HG 800, and Steele Reserve 211.
Is your favorite beer going to be retired?
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